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Advertising

Help the right reader understand what is being offered.

One clear message

Begin with the audience and the purpose of the placement. Explain the offer, support it with relevant details and give the reader a specific next step.

Information worth including

Use a consistent business name, a concise description, service area where relevant and a current enquiry address. A product listing should distinguish specifications from promotional claims.

Keep listings current

Keep product information and enquiry details accurate as an offer changes. Clearly distinguish availability, specifications and promotional claims.

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